Formerly a home for cheap, offshore products, South Melbourne Market has undergone a radical transformation since 2011. In the heart of the market now exists the SO:ME Space: a contemporary hub of local and pop-up traders - a place to find art, bikes, clothing and accessories.The focus has been to provide small business owners, often emerging designers, a space to directly communicate with their buyers without the high lease cost of a standalone store, allowing brands to experiment with retail concepts in a dynamic environment. As a result, there exists a high level of customer and personalised service, and the interaction allows the sellers to engage with their clients - often providing a bespoke service. Store owners are encouraged to complement their products by running workshops, like Lo & Behold’s terrarium making course, regular cooking classes, and style workshops by Bleecker Street Vintage.
SO:ME benefits from some solid foot-traffic; its location in Coventry Street puts it at the heart of a thriving hospitality precinct. Padre, inside the market, and Clement serve exceptional coffee. Also on Cecil Street you’ll find acclaimed Turkish restaurant Koy, Teppanyaki-style seafood restaurant, Claypots Evening Star and new wine bars.
The pop-up concept has been gaining traction over the last decade, both in food and fashion. While online shopping has risen exponentially in popularity, there is still a huge contingent of consumers craving the personal conversation - supporting local trade remains the cornerstone of the conscientious buyer. There is value in a story behind a product: knowing who made it and/or where it came from. Pop-up spaces provide visitors with a different experience each time, and it’s special - a far cry from oversized hectic malls.
The SO:ME site itself was constructed from sustainable raw timber, and boasts draping greenery and hessian lined walls. This is shopping at it’s true best.
SO:ME Space, South Melbourne Market, 322-326 Coventry St, South Melbourne
Wed 9am-4pm
Thurs 5pm-9pm
Fri 9am-5pm
Weekends: 9am-4pm
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