Analysing traffic flow is vital for small retail owners. If an owner is able to have a large space as their first store, then it's possible to influence traffic flow. More information about traffic flow models can be read here.
The best example I know of this is at Melbourne International Airport, Australia. After passing through customs, passengers are required to walk past a multitude of stores which snakes around to reach the boarding lounges.
If the owner has a small store like Bleecker Street Vintage, then careful consideration must be made when placing product, as traffic flow can influence it's position in the store.
Since Bleecker Street Vintage (& Home wares) has been open for five months now, I have a good idea of traffic flow in my store and have made alterations accordingly.
For example, I noticed customers seemed to gravitate to the first rack on the right hand side of the store, then if interest was maintained customers would look at the racks on the other side of the store.
As of this week, to encourage customers to look at all clothing racks I will be introducing knits and placing them on the least popular side of the store.
If you have a store, do you look at customer traffic flow. Or if you are a customer, what encourages you to explore a store further?
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