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Hand made Steam punk necklace by artisan Melissa Glenwright |
Sometimes I think it would be easier to purchase reproduction vintage & cheap home wares for my store for the simple reason it would attract a larger demographic & translate into increased sales. Vintage clothes, vintage home wares, sustainable & artisan made goods are currently a niche market.
Reproduction goods are cheaper, come in a range of colours & sizes if they are clothes and as a result appeal to a larger audience.
In contrast, sustainable fashion & artisan made goods are more expensive due to the type of production and materials used therefor it's purchasing attractiveness is reduced.
It's my belief the general public want to purchase sustainable & artisan goods, but can't as money needs to be spend in other areas, such as paying off a mortgage, rent & credit cards. So as retailer I am faced with a dilemma. Mass produced or Sustainable?
Admittedly, I have given this a lot of thought recently and have concluded I need to retain my personal stance on sustainability & support local & international small business. However, a small percentage of what I sell will be commerically produced for example, hand creams.
I'd like to know your honest opinion on this issue and invite you to comment on our Facebook page .